Meta Data Explained

Sample data: https://kb.builtwith.com/wp-content/uploads/2026/01/META-DATA-SAMPLE-2026.xlsx

Core Business Intelligence

  • Meta Export - Essential company and domain information including spend estimates, revenue, social followers, employee counts, company details, and ranking metrics
  • Custom Export - Extended dataset with financial data (SEC filings, UK Companies House), technology stacks, accessibility/SEO audits, and detailed social profiles
  • CRM Format Export - Optimized for CRM import with contact details and standardized fields

Technology & Detection

  • Tech Detection - Granular technology tracking showing what's detected on each domain, when it was first found, and when it was last seen
  • Technology Distribution - Aggregate view of technology usage across your list with counts and categorization

Contact & Location Data

  • Postal Address - Parsed physical address components from house numbers to country regions
  • Location Distribution - Geographic breakdown by country, state, and ISO codes
  • TLD Distribution - Domain extension analysis

Technical Insights

  • Issues and Diagnostics - Lighthouse scores, accessibility violations, SEO issues, and best practice warnings
  • Domain Redirects - Inbound redirect tracking with detection dates
  • Domain Attributes - Quick reference for spend, revenue, ranking metrics, and compliance flags

Marketing Tools

  • Custom Audiences - SHA256 hashed emails ready for social media audience uploads

We will also add names/titles and emails to the records if we find a "team" page or an "about us" page which has names and titles which we can automatically verify as actual people. The emails supplied are not SPAM compliant though as they are 'scraped' from the website themselves. We no longer store or provide data on citizens in the EU as per the GDPR regulation or California as per the CCPA regulation.

If the website doesn't have this data we won't add it to the records, and it will also appear on more established sites than smaller sites, so it can be a useful filter in that respect.

We do recommend other ways to prioritize outbound leads, such as by prioritizing by technology spend - https://kb.builtwith.com/lead-generation/prioritizing-leads/ - this lets you create a high value list of targets that are easier to research and then reach out to them with a custom pitch that is relevant to what they are doing.

General Questions
What meta data is there?
Meta Data Explained
Meta Data Explained

Sample data: https://kb.builtwith.com/wp-content/uploads/2026/01/META-DATA-SAMPLE-2026.xlsx Core Business Intelligence Meta Export - Essential company...

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